CASE STUDY: Lee and Associates Atlanta’s Industrial Team Utilized Custom Marketing Strategy to Lease 166,650 SF Facility
In 2018, Billy Snowden identified an 11-acre property listed with a residential agent who was unaware of the property’s potential value as industrial development. Billy recognized that Cabot Properties had recently completed a successful speculative distribution facility within the I-20 West Atlanta submarket and identified them as a logical buyer. As suspected, Cabot showed interest and pursued the property. While under due diligence, it was determined that a swap of land with the neighbor was necessary to improve the site’s efficiency, which Lee facilitated. Upon closing on the site, Cabot engaged the Lee & Associates team of Billy Snowden and Michael Sutter to oversee the marketing of the property.
Within eight months of building completion, an excellent prospect surfaced, and Lee was able to negotiate favorable terms for both Landlord and Tenant. Ultimately Cabot entered into a full building lease agreement with a leading e-commerce user at terms that exceeded their proforma underwriting. Per Brad Otis, Managing Director, Head of Asset Management for Cabot Properties, “the Interstate 20 Logistics Center project sourced by Lee & Associates was one of the best examples of value creation that we have experienced in the Atlanta market. From the project’s infancy to completion, the Lee team provided us with unmatched market data, best-in-class marketing materials, and immediate responsiveness at all times. It was a pleasure to work this assignment with them and we look forward to continuing our partnership on other opportunities.”
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