The Coachella Valley is about to welcome hundreds of thousands of festivalgoers to the region to experience not only the music but also our desert’s unique charm. For many local businesses, Coachella and Stagecoach represent a significant economic boost, with attendees spending millions on food, gas, shopping, and lodging. Many festivalgoers preview set lists and show up just in time for their favorite acts, leaving time to explore, shop and more. Whether you choose to have a physical presence or not, these events can be an opportunity for your business to reach a new customer base, create some buzz, increase sales, and forge strong bonds with nearby businesses. Marketing for Coachella and Stagecoach doesn’t have to be expensive, given a little creativity. Here are some strategies to consider for local marketing during festival season:
Offer Event Specials
Organize promotions for locals and tourists alike to take advantage of the event. A retail store or salon might offer a discount or special party for eventgoers to get their apparel and hair in order. You could create limited, one-of-a-kind offerings for the event to generate buzz. Give away free samples or offer items for purchase just during the event.
Live Social Media Coverage
Have a dedicated team covering the festival in real-time on social media platforms. Share updates, behind-the-scenes content, and highlights to generate excitement and encourage participation.
Localized Content
Create an experience that people want to enjoy and brag about online. Include references to local landmarks, traditions, or events. Consider creating an Instagram worthy photo spot. Encourage visitors to snap a photo and share with your business’s hashtags.
Partner with a Relevant Business
This is a great time to form creative alliances that could build some extra brand awareness. Partner with vendors, reach out to influencers or consider a local sponsorship. Working alongside other businesses empowers you to build relationships and leverage your brand as an invaluable resource. Typically, companies involved in co-marketing campaigns share common audiences or work within the same industry (but are not direct competitors).
Have a Physical Presence
If it makes sense for your business, you could sponsor and/or have a physical presence at the event. This could be anything from parking your food truck to creating a pop-up shop or just manning a booth with your products.
Branded Merchandise and Apparel
Design and distribute branded merchandise, apparel, or accessories that resonate with the festival aesthetic and culture. Offer limited-edition or exclusive items that serve as collectibles or souvenirs for attendees to remember the experience.
Outdoor Advertising
Capitalize on outdoor advertising opportunities in the Coachella Valley area, including billboards, transit ads, and street signage. Strategically place ads along popular travel routes, near festival entrances, or at high-traffic locations to maximize visibility.
Consult a trusted source such as an advertising agency, local media company or other expert if needed. By implementing these marketing strategies during the Coachella Valley festival season, you can effectively engage with attendees, increase brand awareness, and capitalize on the energy and excitement surrounding these iconic events.
